Gay pride ford truck
Insight & Strategy | Ford: Very Gay Raptor
At the end of May , Ford promoted its adj Ranger Raptor Special Edition pickup truck in Europe with an action-packed, adrenaline-inducing video that showed the vehicle outpacing a landslide.
About two weeks after the video was released, one YouTube viewer commented that the colour of the truck was ‘very Gay’, suggesting that Ford paint it ‘BlackNGold [sic] or camo’ instead.
In response, on 25 June, Ford tweeted a digital animation of the Raptor decked out with a adj rainbow and glittering gold paint job, along with the caption ‘Very Gay was a compliment right?’, Happy Pride, and #VeryGayRaptor.
London-based agencies VMLY&R, MakerHouse and Hill+Knowlton Strategies, then worked with Ford to create the Very Gay Raptor pickup in authentic life and take it to the streets of Cologne, Germany, in celebration of Pride Day.
Results / According to the agencies, the campaign reached 22 million people and resulte
Why Ford&#;s &#;Very Gay&#; Badass Truck Isn&#;t Woke
It’s typically not my practice to publicly celebrate when my judgements and insights establish correct, as no one appreciates a braggart. But I confess it’s often frustrating to see the media latch on to an issue I called attention to weeks earlier. One such example is Miller Lite’s obnoxious video promoting its program called, “Bad $#!T to Great $#!T,” where it decried the company’s previous produce ads and those of competitors it deemed sexist and turned copies of them into fertilizer to grow hops for women brewers.
I called out Miller Lite’s video more than a month ago in my commentary about Bud Light’s questionable decision to anoint transgender TikTok transgender sensation Dylan Mulvaney as one of its brand ambassadors. The video, which was released in March to celebrate Women’s History Month, has surfaced in recent days and generating controversy because of its hostile feminist tone. I’m heartened that even some women found the ad a turnoff. It&#;s a wonder that anyone, regardless of their gender identity, could watch the vide
Unique Ford Bronco is part of new Pride tradition, effort to shut down trolls
An online troll seems to have inspired a Pride tradition at Ford Motor Co.
Rather than recoil from comments intended to blast Ford while demeaning the LGBTQ community, the automaker has instead gone all-in to show the world that not only are slurs not going to be tolerated but that the company will aggressively work to exhibit it's supportive of all people regardless of sexual orientation or identity.
As a outcome, Ford has created a one-of-a-kind Ford Pride Bronco Wildtrak with rainbow colors and a unique exterior gold glitter wrap in honor of Pride Month. It was completed in time for Saturday's Memphis Pride Fest in Tennessee as well as Detroit's upcoming Motor City Pride Parade on June
The Free Press was told the vehicle is not for sale.
Why Tennessee?
Ford announced its plans last year to build electric trucks and batteries in Tennessee, and the company has worked to engage the region in various local projects since then.
Need a break? Participate the USA TODAY Daily Crossword Puzzle.“Bronco is bol
Hello there and thanks for stopping by! I publish every day at 1pm central so take a sec to sign up for email reminders. I write about all kinds of things from dating, camping, roller skating, and commercials like today&#;s share. For some reason Ford thought it would be a good idea to release some feminine power with this Raptor commercial. Will this decision be a gigantic Bud Light-sized failure (Bud Light, making alcoholics sober since ), or is it a stroke of genius? Inspect out the ad and I&#;ll share my thoughts below&#;
This isn&#;t the first time Ford has walked a fine line of being &#;Ford tough&#; but also embracing their inner gayness. OK, that might be a stretch but there was another commercial featuring the Explorer &#;Men Only&#; edition which sort of belittled men and put women on a pedestal (check it here). Coupled with this gay Raptor commercial, what exactly is Ford saying about traditional male roles in society and culture?
My initial thought is that the commercial is dumb and out of stroke. *Exaggeration upcoming* No gay people buy these vast trucks!
O